Why Higher Ed Websites Look Alike and How They Can Stand Out
University sites look alike for a reason. Learn to balance Higher Ed UX patterns with unique storytelling to stand out in a sea of sameness.
I Was Skeptical of FAQs for 25 Years. AI Changed My Attitude.
Why explicit questions and answers now matter more than ever.
Surviving a Long-Term Project
Strategies for maintaining momentum, protecting morale, and ensuring success from kickoff to launch—and beyond.
If You Want AI to Understand Your Website, You Need Schema
A plain English explanation of schema, and why it matters for higher ed websites trying to stay visible in an AI-driven world.
Recent Posts
ABMS 2017 – “DIY” Usability Testing for Medical Board Websites
Medical Board websites are critical touch points where physicians go to learn about, obtain, and maintain their certifications. User research is...
Going All-In on Prospective Students
Educational institution websites have precious few seconds to make an impression on their most important (and impatient) users — prospective students....
How Is COVID-19 Impacting College Enrollment Decisions?
We spoke to a focus group of college students about how COVID-19 impacted their college plans for the fall.
Meet Monique Parrott: National Sales Executive
We’re thrilled to welcome Chicago-based Monique Parrott as our National Sales Executive. Monique has extensive experience in higher education sales, contagious...
Guiding Students in a Pandemic – How Can COVID-19 Web Content Help?
“I can’t afford it anymore.”“It’s not worth it.”“I don’t know where I’ll end up.” Due to COVID-19, projecting student enrollment for...
Learning to Fly
Like landing a plane, launching a site means coordinating between multiple players, and everyone needs to do their specialized jobs.
User Research: Learning from Our Web Users
User research and participation are critical to helping medical boards support doctors through the process of obtaining and managing their certifications....
Any Way You Want It
The success or failure of your CMS is going to depend much more on how that CMS is implemented than in the capabilities of the CMS itself.
If They Don’t Understand You, Talk Louder
The labels we use on our websites can have a huge impact on user acceptance. When we use terms that are not familiar to our users, we can make them feel like outsiders, and make our web content look more difficult than it really is.
Let’s Talk
Together we can determine the right approach to meet your budget, resources, and schedule.