• CLIENT SPOTLIGHT

    George Mason University

    Creating a consistent, customizable, and repeatable model for a complex online ecosystem

George Mason University started working with Digital Wave® in 2014 to redevelop their main university site, and eventually unify and standardize their hundreds of websites living on a multitude of different platforms. In addition, they wanted to establish a new content approach to guide students toward academic programs that would help them meet their personal and professional goals.

We helped Mason reinvent their web presence through:

  • Conducting stakeholder and end-user discovery to inform a new content strategy
  • Selecting a new CMS to meet the various technical and administrative requirements
  • Establishing a repeatable process and protocols for creating and managing web content and onboarding new sites
  • Implementing a responsive, comprehensive, and consistent information architecture and user experience
  • Creating a flexible site template to meet the unique needs of colleges, schools, departments, and centers within the university
  • Producing training workshops and resources for content creators
  • Completing full site build-outs
  • Populating content for the main site and subsequent sites
  • Providing web governance and ongoing consultation

Digital Wave was a great partner to help take our website in a bold new direction. They worked with us to ensure we met our target launch date, and were direct and honest throughout the whole process. We couldn’t be happier with the work we’ve done together.

Renell Wynn, former George Mason University VP Communications & Marketing
Background
Background

CASE STUDIES

Want to see more of our work? Check out our collection of case studies in higher ed, healthcare, and more.

VIEW ALL