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  • Rutgers University

    Successful brand extension across multiple institutional organizations

We began working with Rutgers University in 2005. One of our earliest major undertakings was to re-envision their entire institutional web presence, create architectural protocols to unify branding and experience University-wide, and establish standards for collaborative effort among individual units. Since then, we’ve worked with Rutgers as a preferred vendor providing branding extension support for online usage and collaborating on several special projects such as online catalog, news/media center, CustomViewbook™️ application, and website design and development for multiple schools, colleges, departments, and centers.

Our work with Rutgers the last 15+ years has included:

  • Branding design and extension
  • Information architecture and design
  • Frontend and backend development
  • Content strategy, development, and population
  • User experience and interface design
  • Ongoing consultation, including Drupal and WordPress support
  • CustomViewbook™️ application
  • Lectronimo® implementation (in progress)

CASE II Gold Award Winner (2011)
University-wide institutional web presence

The Council for Advancement and Support of Education (CASE) awards recognize outstanding programs and individuals that contribute to the growth of the institutional advancement profession. District awards honor websites, services, reports, and more within all areas of advancement such as communications, alumni relations, government relations, and development.

We’ve worked in varying capacity with the following groups, departments, centers, research projects and faculty that are a part of Rutgers:

  • Cancer Institute of New Jersey
  • Center for Gun Violence Research
  • National Institute for Early Education Research
  • NIMH Repository and Genomics Resource
  • Rutgers Communications & Marketing Department
  • Rutgers Graduate School of Education
  • Rutgers Mason Gross School of the Arts
  • Rutgers School of Communication & Information
  • Rutgers School of Management & Labor Relations
  • Rutgers School of Public Health
  • Rutgers Today
  • Rutgers Undergraduate Admissions Department
  • Rutgers University
  • Rutgers University – Camden
  • Rutgers University – New Brunswick
  • Rutgers University Media Relations
  • Rutgers University Relations
  • School of Arts and Sciences – Newark
  • This Is Not a Drill/Dr. Khadijah Costley White
  • Zimmerli Art Museum

Work Samples

Want to see more? Check out our collection of client spotlights in higher ed, healthcare, and more.