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  • Thomas Jefferson University

    Establishing and evolving online strategies and standards

Thomas Jefferson University and Digital Wave® started collaborating to migrate Jefferson’s suite of websites into Adobe Experience Manager (AEM) beginning in 2010. From there, our work expanded into site rebuilds and redesigns, along with an e-publication prototype launch and custom eLearning video content. We’ve worked extensively with the Jefferson team to define and adjust their requirements along the way, establishing strategies and standards for future content migration, management, and evolution. We continue to support the team with ongoing maintenance, content population, and additional site launches across several schools, departments, and campaigns, along with other special projects like the Interactive Curricula Experience (iCE) platform and app.

In 2023, we worked with Jefferson to craft a Hermes Gold Award-winning website for their upcoming Bicentennial celebration. The site showcases the University’s rich history of excellence in higher education, healthcare, and commitment to improve lives in communities around the world. We used custom design, development, and content to create an immersive user experience worthy of the year-long celebration including events, volunteerism, news releases, and more.

Our projects with Jefferson have involved:

  • User research and discovery
  • Technical assessment, content management system (CMS) selection, and functional requirement documentation
  • Frontend and backend programming (Sitecore, WordPress, Drupal, Kentico, Ingeniux, Sitefinity, Cascade Server)
  • App development (iOS)
  • UX consultation and strategy
  • Information architecture extension and design
  • Content strategy, writing, mapping, population, and support
  • Custom design and design extension, including template and component expansion and adjustments
  • Ongoing maintenance support

Gold Award – Overall Website for an Educational Institution

Hermes Creative Awards are an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media, recognizing outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.


Work Samples

Want to see more? Check out our collection of client spotlights in higher ed, healthcare, and more.