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  • Web Services

    Comprehensive Services Rooted in UX Strategy

    Whether our web services are provided a la carte or as part of a comprehensive plan, we’ll collaborate with you to develop engaging experiences that fulfill your goals and empower users to connect with you.

Strategic Planning

You always have a plan. And if you don’t adopt a new one, you are probably defaulting to “how we’ve always done it,” “how others do it,” or “how everyone expects us to do it.” By digging into our clients’ unique challenges and opportunities, we define a strategic plan to meet your goals and satisfy your users’ needs. This keeps projects of all sizes attuned to the overall plan and ensures your continued success well after completion.

  • Strategic assessment of your needs, goals, and opportunities
  • Analysis of current presence and competitive position
  • Alignment with institutional planning, branding, and marketing


The true measure of success for online experience is user acceptance and engagement. Our discovery work finds out where your users are coming from, what they’re seeking, and what they need to accomplish on your site. These findings become a touchstone to keep your project focused on meeting their needs.

  • Comparative research
  • Analytical review
  • Usability testing & interviews
  • Reporting & recommendations

We’re not trying to train users, fix their habits, or teach them how to do something; we’re trying to meet users where they are to help them to accomplish our client’s objectives. That’s the bridge that we’re constantly trying to walk, and discovery allows us to get there.

Lamar Goodenough, Content & Information Architecture Director

UX Design

Just as users inform everything we do, user experience is baked into every aspect of our design work. We consider individual components while creating an overarching experience that guides users to specific actions and ensures they’re able to complete necessary tasks.

  • Information architecture, content organization, presentation, and wayfinding
  • Interface design, brand integration, and experience design
  • Optimization for responsive display, interactivity, and accessibility


No two clients have the exact same technological requirements, which is why we don’t prescribe a one-size-fits-all solution. We identify what best meets your needs, and we aren’t afraid to get our hands dirty with custom functionality and integration within your budget. If you are unsure what technology to deploy, we can help determine that too.

  • Business process analysis
  • Web Content Management System (WCMS) discovery, selection, and development
  • Application architecture
  • Functional specification
  • Front-end and back-end programming
  • SEO/accessibility
  • Integration with third-party systems, and data visualizations

Content Management System Experience

We’re experienced and well-versed in a variety of content management systems, including but not limited to:

Adobe Experience Manager
Cascade CMS
(Hannon Hill)
Kentico Xperience


Instead of creating content to suit your online presence, your online presence should suit your content. Our content-first approach defines your strategy and requirements to establish consistency, identify gaps and opportunities, and define measures of success from first drafts to final population and ongoing management.

  • Content strategy & planning
  • Content development & review
  • Population & migration
  • Analytics
  • Training

Project Management

Web presences and processes are notoriously messy, and our aim is to clean up, organize, and simplify at every level. Digital Wave® project managers keep the team on track so that they can get your web presence on track. We assign one project manager per account – as your go-to person, the hub of activity, and the keeper of your scope, budget, and timeline.

  • Agile-based methodologies
  • Responsive & transparent communication
  • Critical-path tasking
  • Scope, budget, and timeline management
  • Continuity across projects

We’re more like project sponsors and leaders than strictly project managers, because we provide clarity on requirements beyond the timeline and budget. Our continuous involvement in the project allows us to proactively fill any gaps and ensure clients are directly connected to the right specialists on our team.

Mackenzie Reynolds, Project Manager

Let’s Talk

Together we can determine the right approach to meet your budget, resources, and schedule.