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By: Tony Rose

Going All-In on Prospective Students

Educational institution websites have precious few seconds to make an impression on their most important (and impatient) users — prospective students....

How Is COVID-19 Impacting College Enrollment Decisions?

We spoke to a focus group of college students about how COVID-19 impacted their college plans for the fall.

Guiding Students in a Pandemic – How Can COVID-19 Web Content Help?

“I can’t afford it anymore.”“It’s not worth it.”“I don’t know where I’ll end up.” Due to COVID-19, projecting student enrollment for...

If They Don’t Understand You, Talk Louder

The labels we use on our websites can have a huge impact on user acceptance. When we use terms that are not familiar to our users, we can make them feel like outsiders, and make our web content look more difficult than it really is.

Putting User Priorities First – Should You Do It Now, or Wait Until Someone Gets Burned?

Website writers, much like coffee cup writers, can let their own agenda get in the way of user priorities.

Ten New Year’s Resolutions for Web Writers

I’ve identified some common bad habits among web writers. Break them and more user-focused content could be yours.

I Thought It Was a Masterpiece Until My Boss Found a Way to Improve It

Survey results show that diplomates usually don’t seek topical, newsy content on their board website; rather, they come with the intention to accomplish a certain task.

I Know I Belong Here at the Grown-Ups’ Table, but the Oreos are Over There

Tony's take on user menus

Parallel Parking Isn’t the Only Scary Thing About Young Adults

Thoughts on the Nielsen Norman Group’s article, “Young Adults/Millennials as Web Users (Ages 18–25)” by Kate Meyer