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  • Northeast College of Health Sciences

    Conveying a progressive attitude and a focus on student outcomes during a major rebrand

Northeast College wanted much more than to simply modernize their online experience; they envisioned a new website built on the deep history and reputation of the New York Chiropractic College that also reintroduced the institution as an increasingly diverse source of graduate-level education in natural healthcare. The parallel tracks of this initiative with a major name change and rebrand effort made this something of a moving target. Digital Wave® worked closely with the Northeast team to execute a content strategy that conveyed a progressive attitude and a focus on student outcomes, embodied by intuitive navigation and an action-oriented experience. This included a planned evolution for content revealing the name change and the vision behind it, and relevant guidance to academic options for students. We provided content support to guide the team through populating the new architecture with existing and new content in order to ensure cohesive style and messaging, along with consultation to ensure a successful launch. 

Digital Wave has supported the Northeast redesign with:

  • Stakeholder and end-user discovery
  • Integration strategy and web architecture
  • Comprehensive responsive graphic design services
  • Strategic content support services
  • SEO-focused content development
  • Front-end development

Digital Wave was an excellent all-around partner throughout our web redesign project, from strategy and creative to testing, development and project management. The DW team was incredibly communicative and responsive, always ready to jump in and offer high-quality professional support where it was most needed. That great partnership allowed us to make true advances with our website that are incredibly valuable to our audiences and our organization.

Colleen Brennan-Barry, Vice President of Marketing & Communications

Best Not-for-Profit Website

Presented by The American Marketing Association of Rochester

2023 PRism Award

Not-for-Profit Award of Excellence

Presented by the the Public Relations Society of America (PRSA) Rochester Chapter

MobileWebAward 2022 logo

Winner – Outstanding Mobile Website

Presented by the Web Marketing Association (WMA)


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