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  • Off The Left Eye

    From collaborative strategizing to successful site launch and beyond

Digital Wave® and Off The Left Eye began collaborating in 2019 to formulate a strategy and approach for OTLE’s new website. OTLE previously housed their content on YouTube, Facebook, and various other social media channels. A growing bank of content and followers necessitated a website where OTLE could feature not just their videos, but access to a variety of content types as well as general information about their mission and purpose. Once the strategy phase was complete, OTLE hired Digital Wave to design, develop, and launch the new site in 2020. The result was a visually stunning, interactive site where users can further engage with OTLE and all of their content offerings. Digital Wave and OTLE continue to collaborate to make site improvements and introduce new content as needed.

Our working relationship with OTLE has lead to:

  • A new, engaging website that the OTLE team can easily manage and maintain
  • Incorporation of the new OTLE branding into the look and feel of the site
  • A defined content strategy to help guide OTLE when launching new initiatives
  • SEO strategy implementation & support
  • Ongoing development adjustments & improvements
  • Continuous consultation & collaboration

Gold Winner – Nonprofit

The dotCOMM Awards honor excellence in web creativity and digital communication around the world. Administered and judged by the Association of Marketing and Communication Professionals (AMCP), entries are assessed solely on the quality of the work and its transformative impact on the marketing and communications industry.


It was a monumental step for us to create a dot-com presence for offTheLeftEye, and I feel like we couldn’t have done it with a better team to support us and make our vision a reality. And the relationship isn’t over! I am comforted to know that our contacts at Digital Wave are there and willing to help us navigate new hurdles that come our way as our website continues to evolve and grow.

Chelsea Odhner, Writer and Production Coordinator, offTheLeftEye

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