Why Higher Ed Websites Look Alike and How They Can Stand Out
University sites look alike for a reason. Learn to balance Higher Ed UX patterns with unique storytelling to stand out in a sea of sameness.
I Was Skeptical of FAQs for 25 Years. AI Changed My Attitude.
Why explicit questions and answers now matter more than ever.
Surviving a Long-Term Project
Strategies for maintaining momentum, protecting morale, and ensuring success from kickoff to launch—and beyond.
If You Want AI to Understand Your Website, You Need Schema
A plain English explanation of schema, and why it matters for higher ed websites trying to stay visible in an AI-driven world.
Recent Posts
Why Higher Ed Websites Look Alike and How They Can Stand Out
Stories all share the same fundamental elements. They follow a narrative structure that makes it easier for readers to consume. In...
I Was Skeptical of FAQs for 25 Years. AI Changed My Attitude.
When I started working professionally on a web development team, there were several trends that showed up on far too many...
Surviving a Long-Term Project
It’s a Marathon, Not a Sprint The beginning of a project is exciting. You and your client have the chance to...
If You Want AI to Understand Your Website, You Need Schema
I was late to the Generative Engine Optimization (GEO) conversation. Embarrassingly late. Like a lot of people, I watched the AI...
Start the New Year With a Cleaner, Clearer Website
If you’ve been thinking, “I really need to get my content organized this year…,” you’re probably right. And with AI crawling...
Celebrating a Legacy that Shaped Digital Wave’s Culture
Digital Wave is honoring Tony Rose, co-founder and UX consultant at the company since its founding in 1993, as he retires...
How to Draft Accessible Content for the Web
Web users are diverse, and this means that the content published on a website must be accessible to meet everyone’s needs....
Reimagining the College Program Finder
Working closely with over 50 higher ed institutions for the past 20+ years, we understand their users and their goals, specifically...
The Secret Sauce of Animated Video Production
Blending talent, time, and teamwork into a tantalizing treat. High-quality animated video isn’t just playing around with the latest software. And...
My Research Assistant Doesn’t Sleep, Complain, or Drink All the Cold Brew
So you’ve talked to your end users and learned a lot. You’re excited to implement what you’ve learned! But first, you need input and buy-in from the team and leadership, which means you have to analyze, synthesize, and communicate your findings.
Words In Favor of Brevity
Brevity is a struggle when there is so much to say. Digital Wave can help you with content strategy informed by your user’s needs - and provide some tips for promoting brevity with your content teams.
Lessons from the Config 2025 Conference
Our designers and UX specialists attended Figma’s Config 2025 conference and brought back insights and ideas for how to improve the...
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