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  • University of Kansas Medical Center

    Prioritizing content to meet critical objectives while maintaining brand identity

When Digital Wave® began working with the University of Kansas Medical Center, they had a sprawling web presence with more than 30,000 pages (almost half of which were in disparate formats such as Word documents, Excel spreadsheets, and PowerPoint presentations) used more for internal communications than public-facing content. We helped KUMC base its redesign on principles of branding and content strategy to help them identify which content was critical to meeting their objectives and which content needed to be omitted or reassigned to their internal portal.

Complicating this challenge was the potential for identity confusion among the various brands, including the parent university, three schools, and various health centers and clinics serving the general public. Digital Wave created a library of components with a focus on experience design that eliminated guesswork and reinvention by content contributors. We provided flexibility for individual templates that gave landing-page-style prominence to key entities regardless of their position in the overall hierarchy, while maintaining effective wayfinding for users.

Digital Wave supported the KUMC redesign with:

  • Stakeholder and end-user discovery
  • Extensive functional requirements gathering
  • Integration strategy and web architecture
  • Comprehensive responsive graphic design services
  • Front-end build-out (for integration into the Ingenuix CMS)
  • Web governance establishment, consultation, and support services
  • Staff training in effective web writing and editing, principles of user engagement, accessibility compliance, and SEO
  • Ongoing content planning, consultation, troubleshooting, and strategic support services

Work Samples

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