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Holding Up a Mirror to Our Old Writing Habits

How web writers’ natural tendencies work against their intended goals

ABMS 2017 – “DIY” Usability Testing for Medical Board Websites

Medical Board websites are critical touch points where physicians go to learn about, obtain, and maintain their certifications. User research is...

Going All-In on Prospective Students

Educational institution websites have precious few seconds to make an impression on their most important (and impatient) users — prospective students....

How Is COVID-19 Impacting College Enrollment Decisions?

We spoke to a focus group of college students about how COVID-19 impacted their college plans for the fall.

Guiding Students in a Pandemic – How Can COVID-19 Web Content Help?

“I can’t afford it anymore.”“It’s not worth it.”“I don’t know where I’ll end up.” Due to COVID-19, projecting student enrollment for...

User Research: Learning from Our Web Users

User research and participation are critical to helping medical boards support doctors through the process of obtaining and managing their certifications....

ABMS 2016 – Optimizing Your Medical Board Website

This introduction to user-focused web planning and development offers tips for optimizing your medical board website. The materials include UX experts...