ABMS 2017 – “DIY” Usability Testing for Medical Board Websites

Medical Board websites are critical touch points where physicians go to learn about, obtain, and maintain their certifications. User research is invaluable in optimizing the performance of these websites, saving busy physicians’ time and ensuring proper compliance. But the testing process itself can be overwhelming. At the 2017 Conference of the American Board of Medical Specialties, Digital Wave introduced agile, iterative testing methods that can be added to Medical Board web processes with minimal expense and little reliance on outside resources. Lamar Goodenough administered a live test demonstration on an actual member board website.