In: Content
What My Four-Year-Old Taught Me About Client Communication
Some of the best lessons I’ve learned about client communication have come from parenting my four-year-old daughter. She is particular, expressive,...
Paying Off Your Content Debt: How Randolph-Macon College Reclaimed Its Website
The college website has been the focal point of admissions for more than 20 years. In that time, sites have grown,...
Tackling Content Hoarding: How to Get Buy-In to Clean Up Your Digital Foundation
Graham Lewis of Hannon Hill recently highlighted a critical truth about higher education websites: “A full redesign every 3–5 years won’t...
User-First Higher Ed Site
We recently wrapped an intensive discovery and research project with Loyola University Chicago, led by our very own User Research Director,...
Why Higher Ed Websites Look Alike and How They Can Stand Out
Stories all share the same fundamental elements. They follow a narrative structure that makes it easier for readers to consume. In...
I Was Skeptical of FAQs for 25 Years. AI Changed My Attitude.
When I started working professionally on a web development team, there were several trends that showed up on far too many...
Start the New Year With a Cleaner, Clearer Website
If you’ve been thinking, “I really need to get my content organized this year…,” you’re probably right. And with AI crawling...
How to Draft Accessible Content for the Web
Web users are diverse, and this means that the content published on a website must be accessible to meet everyone’s needs....
Reimagining the College Program Finder
Working closely with over 50 higher ed institutions for the past 20+ years, we understand their users and their goals, specifically...