In: Commentary
4 Ways Web Accessibility Makes Your Site AI-Ready
As more people turn to AI tools for everyday solutions and these models change how we find information online, it is...
What My Four-Year-Old Taught Me About Client Communication
Some of the best lessons I’ve learned about client communication have come from parenting my four-year-old daughter. She is particular, expressive,...
The Complicated Compromises of Success
I’ve been told that my happiness is complicated. I frequently want two mutually exclusive things. Case in point: I want a...
Paying Off Your Content Debt: How Randolph-Macon College Reclaimed Its Website
The college website has been the focal point of admissions for more than 20 years. In that time, sites have grown,...
Tackling Content Hoarding: How to Get Buy-In to Clean Up Your Digital Foundation
Graham Lewis of Hannon Hill recently highlighted a critical truth about higher education websites: “A full redesign every 3–5 years won’t...
Higher Ed Mergers Might Be Our Future
Higher education is under unprecedented pressure. With the enrollment cliff here, institutions are forced to adapt to reduce costs while maintaining...
Why Higher Ed Websites Look Alike and How They Can Stand Out
Stories all share the same fundamental elements. They follow a narrative structure that makes it easier for readers to consume. In...
I Was Skeptical of FAQs for 25 Years. AI Changed My Attitude.
When I started working professionally on a web development team, there were several trends that showed up on far too many...
Surviving a Long-Term Project
It’s a Marathon, Not a Sprint The beginning of a project is exciting. You and your client have the chance to...