In: Commentary
Tackling Content Hoarding: How to Get Buy-In to Clean Up Your Digital Foundation
Graham Lewis of Hannon Hill recently highlighted a critical truth about higher education websites: “A full redesign every 3–5 years won’t...
Higher Ed Mergers Might Be Our Future
Higher education is under unprecedented pressure. With the enrollment cliff here, institutions are forced to adapt to reduce costs while maintaining...
Why Higher Ed Websites Look Alike and How They Can Stand Out
Stories all share the same fundamental elements. They follow a narrative structure that makes it easier for readers to consume. In...
I Was Skeptical of FAQs for 25 Years. AI Changed My Attitude.
When I started working professionally on a web development team, there were several trends that showed up on far too many...
Surviving a Long-Term Project
It’s a Marathon, Not a Sprint The beginning of a project is exciting. You and your client have the chance to...
If You Want AI to Understand Your Website, You Need Schema
I was late to the Generative Engine Optimization (GEO) conversation. Embarrassingly late. Like a lot of people, I watched the AI...
Start the New Year With a Cleaner, Clearer Website
If you’ve been thinking, “I really need to get my content organized this year…,” you’re probably right. And with AI crawling...
How to Draft Accessible Content for the Web
Web users are diverse, and this means that the content published on a website must be accessible to meet everyone’s needs....
Reimagining the College Program Finder
Working closely with over 50 higher ed institutions for the past 20+ years, we understand their users and their goals, specifically...