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In: UX

The ROI of Time: Whose Is More Valuable, Yours or Your User’s?

How do we transform reams of complicated requirements from legacy print formats into strong and nimble web content?

We’re All Monkeys Sometimes: the UX of the Apology

UX giant thinks user-first even in the aftermath of a mistake to quickly restore trust and get back to business

The #1 Way to Do Something: Do It!

Straight talk from a physician about getting right to the point when it comes to web page content.

If You Love Your Users, Set Them Free

Survey results show that diplomates come to their board website with the intention to accomplish a certain task.

Parallel Parking Isn’t the Only Scary Thing About Young Adults

Thoughts on the Nielsen Norman Group’s article, “Young Adults/Millennials as Web Users (Ages 18–25)” by Kate Meyer