In: Strategy
Not All Friction is Bad UX
The other day, I was waiting at a dealership for my car to get inspected, and I was thirsty. I walked...
Cost Transparency: An Essential Part of the Prospective Student Experience—and Enrollment Strategy
For prospective students, the cost of attending college is a top deciding factor in where they choose to enroll. As Tanner...
From Teacher to Content Strategist: The Learner Always Comes First
I spent the first 12 years of my professional career as an elementary educator, teaching reading to third and fourth graders....
4 Ways Web Accessibility Makes Your Site AI-Ready
As more people turn to AI tools for everyday solutions and these models change how we find information online, it is...
What My Four-Year-Old Taught Me About Client Communication
Some of the best lessons I’ve learned about client communication have come from parenting my four-year-old daughter. She is particular, expressive,...
The Complicated Compromises of Success
I’ve been told that my happiness is complicated. I frequently want two mutually exclusive things. Case in point: I want a...
Higher Ed Mergers Might Be Our Future
Higher education is under unprecedented pressure. With the enrollment cliff here, institutions are forced to adapt to reduce costs while maintaining...
Surviving a Long-Term Project
It’s a Marathon, Not a Sprint The beginning of a project is exciting. You and your client have the chance to...
If You Want AI to Understand Your Website, You Need Schema
I was late to the Generative Engine Optimization (GEO) conversation. Embarrassingly late. Like a lot of people, I watched the AI...