In: Strategy
Higher Ed Mergers Might Be Our Future
Higher education is under unprecedented pressure. With the enrollment cliff here, institutions are forced to adapt to reduce costs while maintaining...
Surviving a Long-Term Project
It’s a Marathon, Not a Sprint The beginning of a project is exciting. You and your client have the chance to...
If You Want AI to Understand Your Website, You Need Schema
I was late to the Generative Engine Optimization (GEO) conversation. Embarrassingly late. Like a lot of people, I watched the AI...
Start the New Year With a Cleaner, Clearer Website
If you’ve been thinking, “I really need to get my content organized this year…,” you’re probably right. And with AI crawling...
Words In Favor of Brevity
Brevity is a struggle when there is so much to say. Digital Wave can help you with content strategy informed by your user’s needs - and provide some tips for promoting brevity with your content teams.
University Website Summertime Checklist
School’s out for summer! But not forever. Students may have flipped their tassels and teachers may be off writing their books,...
Better Utilize Google Analytics
Analytics supplies you with a vast amount of data, but it can be difficult to know what to do with all...
Fighting Fire with Fire: How Firefighting Applies to Web Projects
At first glance, firefighting and web projects may seem worlds apart, but many of the core principles from the fire service can be applied to our work at Digital Wave (DW) and help ensure success in both realms.
5 Tips to Make the Most of Google Analytics 4
Explore our top 5 tips for maximizing Google Analytics 4, designed to help you better understand and utilize your data effectively.