In: Strategy
4 Ways Web Accessibility Makes Your Site AI-Ready
As more people turn to AI tools for everyday solutions and these models change how we find information online, it is...
What My Four-Year-Old Taught Me About Client Communication
Some of the best lessons I’ve learned about client communication have come from parenting my four-year-old daughter. She is particular, expressive,...
The Complicated Compromises of Success
I’ve been told that my happiness is complicated. I frequently want two mutually exclusive things. Case in point: I want a...
Higher Ed Mergers Might Be Our Future
Higher education is under unprecedented pressure. With the enrollment cliff here, institutions are forced to adapt to reduce costs while maintaining...
Surviving a Long-Term Project
It’s a Marathon, Not a Sprint The beginning of a project is exciting. You and your client have the chance to...
If You Want AI to Understand Your Website, You Need Schema
I was late to the Generative Engine Optimization (GEO) conversation. Embarrassingly late. Like a lot of people, I watched the AI...
Start the New Year With a Cleaner, Clearer Website
If you’ve been thinking, “I really need to get my content organized this year…,” you’re probably right. And with AI crawling...
Words In Favor of Brevity
Brevity is a struggle when there is so much to say. Digital Wave can help you with content strategy informed by your user’s needs - and provide some tips for promoting brevity with your content teams.
University Website Summertime Checklist
School’s out for summer! But not forever. Students may have flipped their tassels and teachers may be off writing their books,...