In: Information Architecture
If They Don’t Understand You, Talk Louder
The labels we use on our websites can have a huge impact on user acceptance. When we use terms that are not familiar to our users, we can make them feel like outsiders, and make our web content look more difficult than it really is.
I Know I Belong Here at the Grown-Ups’ Table, but the Oreos are Over There
Tony's take on user menus