Wesleyan University partnered with us to elevate its web presence and authentically showcase its vibrant academic community, dynamic programs, and interdisciplinary opportunities. Our challenge was to create a cohesive, intuitive web infrastructure that effectively told Wesleyan’s story while improving usability for key audiences. Through strategic enhancements based on user research, we transformed the Wesleyan website into a user friendly, accessible experience that reinforces the University’s bold identity.
Wesleyan University
Creating a modernized, engaging web infrastructure to highlight what sets Wesleyan apart
2025 Webaward – Outstanding Website 2025
Presented by the Web Marketing Association
2026 Educational Advertising Award
Website Refresh: Bronze
Presented by the Educational Advertising Awards
Strategy & Initial Launch
To accomplish Wesleyan’s goals, we focused on laying a strong foundation through strategic planning to launch the main University website. We collaborated with the Wesleyan team to achieve:
- Unified Strategy & Messaging – Established a consistent approach and identity to reinforce Wesleyan’s unique character
- User-Centric Information Architecture – Tailored site navigation, user flows, and content for various user groups, ensuring easy access to relevant content to meet their goals
- Storytelling Through Authentic Media – Incorporated engaging visuals, testimonials, and interactive content to showcase the Wesleyan experience
- Information Architecture & Content Optimization – Redefined the content strategy to boost engagement, reduce friction, and improve accessibility
- Responsive Design & Scalable Development – Designed flexible, modular, and accessible components to ensure seamless performance across mobile, tablet, and desktop devices while supporting future growth and adaptability
- Third-Party Integrations – Connected with essential tools and platforms to enhance functionality
- Web Governance & Documentation – Established processes, training, and documentation for long-term sustainability
Sub-site Launch
Following the core site, we extended the design, functionality, and strategy to create templates for academic sub-sites and colleges. Our collaboration culminated in the launch of the Department of Astronomy and College of Fine Arts sites. We developed a repeatable onboarding process to integrate more groups while maintaining a unified digital experience across the university.
Impact & Results
- Authentic representation of Wesleyan’s community, programs, and identity, ensuring a true reflection of the University’s essence
- Improved navigation, usability, and accessibility, leading to a cohesive user experience
- Impactful storytelling, creating more immersive, inviting, and inspiring content
- Streamlined governance, empowering Wesleyan’s team to manage content efficiently
- Proven pipeline, empowering the Wesleyan staff to own the process and continue bringing more sites into the new environment
I am excited to share the newly re-engineered core of Wesleyan.edu, which includes a reimagined events calendar. Both reflect our commitment to providing a modern, accessible, and user-friendly experience for all our community members. This new site marks a significant step forward in how we present Wesleyan University to the world.
Renell Wynn, Vice President for Communications
Work Samples
Want to see more? Check out our collection of client spotlights in higher ed, healthcare, and more.