Atomic Design: The Key to Sustainability
A well-built design system can do more than keep a website looking consistent. It can make updates easier, give content teams more freedom, build accessibility into the foundation, and help a site stay manageable long after launch.
Not All Friction is Bad UX
In User Experience (UX), friction is often treated as the enemy. But removing friction can also remove something else.
Cost Transparency
Learn how higher education cost transparency, clear financial aid communication, and instant net price estimators help students make informed college decisions.
Recent Posts
How Much Change Can Your Users Tolerate?
Get user feedback early and often to ease the pain of changing requirements on the web
Ten New Year’s Resolutions for Web Writers
I’ve identified some common bad habits among web writers. Break them and more user-focused content could be yours.
I Thought It Was a Masterpiece Until My Boss Found a Way to Improve It
Survey results show that diplomates usually don’t seek topical, newsy content on their board website; rather, they come with the intention to accomplish a certain task.
The ROI of Time: Whose Is More Valuable, Yours or Your User’s?
How do we transform reams of complicated requirements from legacy print formats into strong and nimble web content?
We’re All Monkeys Sometimes: the UX of the Apology
UX giant thinks user-first even in the aftermath of a mistake to quickly restore trust and get back to business
The #1 Way to Do Something: Do It!
Straight talk from a physician about getting right to the point when it comes to web page content.
I Know I Belong Here at the Grown-Ups’ Table, but the Oreos are Over There
Tony's take on user menus
If You Love Your Users, Set Them Free
Survey results show that diplomates come to their board website with the intention to accomplish a certain task.
ABMS 2016 – Optimizing Your Medical Board Website
This introduction to user-focused web planning and development offers tips for optimizing your medical board website. The materials include UX experts...
Parallel Parking Isn’t the Only Scary Thing About Young Adults
Thoughts on the Nielsen Norman Group’s article, “Young Adults/Millennials as Web Users (Ages 18–25)” by Kate Meyer
Should I Edit This Down or Do I Just Need a Bigger Hat?
How long does a sentence need to be? It depends how long you need it to be.
Let’s Talk
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