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  • A wall of Loyaola University with their crest on it

    User-First Higher Ed Site

    Explore the recommendations of our UX research for Loyola University Chicago and see how they may help improve the experience of your users, too.

    Explore the findings

  • Two hands on either side of the graphic, with the word AI in the middle. One hand holds a question mark and the other holds a light bulb.

    I Was Skeptical of FAQs for 25 Years. AI Changed My Attitude.

    Why explicit questions and answers now matter more than ever.

    Discover why FAQs matter

  • Graphic of cascading browser windows

    Why Higher Ed Websites Look Alike and How They Can Stand Out

    University sites look alike for a reason. Learn to balance Higher Ed UX patterns with unique storytelling to stand out in a sea of sameness.

    Learn how to use storytelling

Recent Posts

Parallel Parking Isn’t the Only Scary Thing About Young Adults

Thoughts on the Nielsen Norman Group’s article, “Young Adults/Millennials as Web Users (Ages 18–25)” by Kate Meyer

Should I Edit This Down or Do I Just Need a Bigger Hat?

How long does a sentence need to be? It depends how long you need it to be.

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