Having completed upfront discovery and analytical services, Digital
Wave translates the findings into a tangible Strategic Foundation
which defines specific principals and standards to serve as a basis
for your project's evolution. We present our recommendations to your
strategic team, and clearly show how they are supported by the
discovery process. Often, we are asked to repeat this presentation to
a broader audience, and field the tough questions from various
constituents, in order to demonstrate how our creative approaches are
founded in research and strategic development. Later, as creative
concepts and content approaches begin to evolve, they can be traced
back to this foundation for validation.