Needs Assessment and Analytical Review
Before making any decisions about architecture and design, we will work with you to assess your situation and opportunities, including an in-depth analysis of your existing web presence and a review of your management processes.
Internal Stakeholder Discovery
In order to create a web site that works for your audiences, we learn from the people who work with it every day. Through focus groups and interviews, we tap into the experience and vision of your internal stakeholders – not only in your marketing and IT departments, but throughout your organization.
End User Discovery & Testing
Typically a more organic and iterative process than you might expect, we use both subjective (focus groups) and objective (clinical testing) methodologies to better understand your audiences, evaluate opportunities, and compare and contrast proposed solutions.