Our clients’ most commonly expressed reason for coming to us for redevelopment is that their users can’t find what they're looking for. This can be overcome through three key components of information architecture: structure, navigation, and presentation of content.
The structure must be based on the users’ path of interest rather than internal protocol or division of responsibility. The navigation must be self-evident, drawing on the familiar while conforming to the nature of the content. It must be enhanced with both an intuitive browsing logic and powerful search capabilities that help users focus on only that which is most applicable to their needs. The presentation must reach individually targeted audiences in ways that enhance the message and the experience, without requiring prior knowledge or forcing them to learn new protocol.
As we progress with each client into the Interface Design effort, User Experience continues to be our most important measure of quality. Although the designs must support the strategic architecture, they must also embody the professionalism, confidence, and positioning strength of your organization. This isn't accomplished with fancy trappings and special effects but with attractive, engaging interactive environments that make your online presence a pleasant place to do business.
Scope of Services
Application architecture, a package of deliverables that address what your online application will accomplish for you and how, including business logic diagrams, database schemas, wire frame screen layouts, infrastructure definition documentation, and screen-by-screen field definitions
Information architecture, a logical hierarchy of information and capabilities presented to your users, developed with consideration to their expectations and habits, and including comprehensive content structures, path-of-interest scenario diagrams, terminology and labeling, and screen layouts
Search engine optimization, defining the integration of terms and language influencing search placement, including baseline testing, application of key terms to content, page description and keyword META tags, page titling, placement of key terms in statistically relevant page structures, cross-linking with other sites, and options for sponsored search placement
Content management solutions, ensuring the most effective administration of your initiative based on your platform, staff expertise, and evolving requirements, from custom tools to specialized application of Zope, Eprise, RedDot, Stellent, and Interwoven
Interface design, the creation of an engaging, dynamic and highly professional graphical environment for the presentation of your content, all based on a solid foundation of strategic architecture for more reliable results and a longer shelf life
Content design, for the skillful presentation of topical content beyond the interface itself, developed by staff with extensive experience in branding and editorial disciplines and packaged for reapplication by your own personnel
Developmental modeling and testing to measure the results of your strategic solutions as they are defined and developed, supported by internal quality management from the perspectives of user experience and administrative practicality