Rutgers University is a complex, state-wide university system with three campuses, a wide range of audiences, and diverse needs. Their challenge is to foster growth and excellence in research and academics, while promoting brand integrity to both internal and external audiences.
Digital Wave has helped Rutgers re-engineer its university-wide web presence through strategic consultation, discovery and design services, and development. Digital Wave has worked with Rutgers since 2005 in a variety of capacities, including the design and programming of a custom information packet generator, which allows prospective students to design and print their own Rutgers brochures. Among other projects, Digital Wave conducted extensive user discovery and testing to streamline the management of the University's course catalog, and built a database driven, RSS-friendly, on-line application for the online presentation of University news resources such as FOCUS magazine and the media relations portal.