Consumer Interface (2004)
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Media Extranet Portal
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"Alive!" (2004) (One of many product-centric interfaces produced)
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A relatively young player in the construction toy industry, K'NEX Industries competes favorably with industry giants with its award-winning products. Since 1998, one of the keys to this success has been the company's innovative and engaging web presence, which encourages community among the company's young enthusiasts while enabling adults to locate and obtain products online. Digital Wave continually works with K'NEX to maintain a fun and creative community environment for the young builders, and to ensure an easy and cost-saving shopping experience for the parents. This takes form in regular consultation in user experience optimization, and has also included original interface design of the home page, kids' club, education site, extranet, and various product micro-sites.